Strategic planning enables movements to establish clear goals and objectives which enable them to design a clear plan on what they want to achieve and how they want to achieve it. It equips movements and activists with knowledge, skills and tools that enable them to work towards establishing unity of purpose in weakening power structures through collective campaigns and actions.

Many movements fail because of lack of planning. And sometimes campaigns are mistaken for movements. Strategic planning enables us to achieve the clarity to envision how our campaigns and tactics enable us to achieve our objectives.